Detection opportunity
Detect to innovate
The best innovation approaches are those that have evolved into true corporate cultures based on a fundamental element: the permanent detection of opportunities.
Through the observation of your customers and your markets, a global technological watch, the review of possible partners, or even the detection of weak signals, our experts can help you to identify your future axes of ‘innovation by looking for elements that are not visible at first glance.
Your goals
So that you can detect opportunities for innovation in the analysis of your customers’ behaviour, we carry out observations of usage as well as business anthropology to complement your marketing research in order to identify changes in your customers (insights) and in your markets, so that you can build tomorrow’s offerings.
To challenge your technologies, our specialist teams are able to carry out research and global monitoring to shed light on emerging technologies. They then select those that could bring you real added value.
Through various workshops with your teams and research into influencing factors, we structure the weak signals in your markets and build forward-looking scenarios.
Our method
Our added value
Our multidisciplinary teams know how to combine different areas of expertise and thus provide you with an offbeat and systemic perspective on your professions.
Our observations are above all concrete, pragmatic, “at the level of men” in order to focus our recommendations first on the human dimension before the technical dimension.
We can help you with all your needs.
We can help you, whatever your needs.
You have questions, we have the answers.
EPSA goes beyond